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The Hanoi Tourism Department has announced that over 170,000 individuals visited Hanoi during the two-day BlackPink concert, generating a total revenue of VND630 billion (US$27.4 million) for the city. The benefits of hosting the group’s performance in Vietnam are evident. However, have we fully capitalized on these opportunities to promote our country’s image and generate income? Associate Professor, PhD. Bui Hoai Son, a member of the National Assembly’s Committee on Culture and Education, discussed this phenomenon with The Hanoi Times. The potential of Vietnam’s entertainment market With the recent BlackPink effect, what are your comments on the needs of the Vietnamese audience? The BlackPink event in Hanoi displayed the immense appeal of this girl band. Despite the relatively high ticket prices, a portion of the audience still willingly paid for a high-quality and memorable musical experience. This demand also demonstrates the potential of Vietnam’s entertainment market. With ...

Pink cherry blossoms glow at a street corner in Da Lat. Photo by Bill Balo Several travel businesses in Da Lat, a resort town in the Central Highland of Lam Dong, are offering visa-free tours departing from Lien Khuong airport and heading to the Republic of Korea (RoK), with the first flights set to start in early July, VOV reported Friday. The route going to the south of the RoK has recently been promoted in Vietnam following the launch of charter flights departing from Hanoi, Da Nang, Nha Trang, and Ho Chi Minh City. In Lam Dong province, the visa-free tour is set to include flights connecting Lien Khuong Airport to Muan Airport in Jeollanam province in the RoK. During the trip, travelers will visit the Sinan islands, also known as the Purple Islands, which is an emerging destination in the RoK, call at the traditional Gwangju Yangdong market, the Gwangju Lake eco-geological park, the Suncheon film set, the UNESCO World Heritage Site Seonam Temple, and Jeollanam pro...